Led a qualitative research project using focus groups and laddering interviews to surface what users actually value in music platforms. Translated insights into concrete recommendations for how streaming services should modernize and create new value.
Teaching assistant for the Digital Marketing master's-level course. Taught a section on paid social, led an in-class group exercise, graded assignments, answered student questions, and supported the professor with day-to-day classroom leadership.
Built a LinkedIn presence for an AI patent startup — quick visual posts paired with thought-leadership articles. Doubled engagement and generated new inbound leads for B2B legal-tech.
Researched the rise of AI in patent discovery and wrote a blog post tuned for Tangify's target audience of innovators, startups, and legal pros. Published in HubSpot, structured for SEO and aligned to the inbound funnel.
Audited Kinder's U.S. position post-egg-ban and rising cocoa costs. Pitched a Lunchables co-brand, mature flavors for adults/teens, and a snack-size SKU — backed by competitor and macro analysis.
Worked one-on-one with the Wildflower team to teach them how to run their own marketing — strategy fundamentals, social media best practices, and the basics of local SEO so they could keep growing without an agency.
Ran Natural Delights' YouTube channel — edited videos, instructed influencers, wrote SEO copy, and set the posting schedule. Significantly grew views, subscribers, and engagement. The 'Save The Date' video I planned, edited, and posted solo became one of the channel's top performers at 1,700 views.
Created content and managed social for the chapter, capitalizing on trending TikTok formats to push videos past 6,000+ views. Grew followers by 100+, drove recruitment sign-ups, built a new recruitment website, and creative-directed multiple photoshoots.
Designed and shipped Pinch's monthly newsletter in MailChimp. Ran Natural Delights' YouTube — wrote copy, edited videos, scheduled posts. The 'Save The Date' video I planned solo became one of the channel's top performers at 1.7k views.
Sat down with Pinch Media founder Ryan Geiger to talk through the 'blank Canva page' problem and my hack for breaking creative block in remote work.
Built a marketing and social strategy for an AI patent startup reaching B2B audiences. Created LinkedIn lead-gen content, identified PR and fundraising events, and developed the company website using Lovable.
Working with small businesses in the Portland area to grow engagement, awareness, and conversions through SEO and social strategy. Continuously monitor analytics to refine content and ads.
Ran multi-brand marketing — email campaigns, Google + Meta Ads, influencer marketing, and YouTube production. Lifted CTR, conversions, and subscribers for Natural Delight Dates and Spartan Mounts.
Coordinated with customers on tax documentation, organized and analyzed data in Excel, and rotated through departments to learn the business model end-to-end.
International, business-focused MBA covering innovation, strategy, and competition through case studies, group projects, and real-world consulting.
Consumer behavior, digital marketing, marketing analytics, business strategy, and economics. Led teams in case-study competitions.
