MBA marketer translating consumer insight into campaigns that move metrics and build cultural relevance.
MBA marketer translating consumer insight into campaigns that move metrics and build cultural relevance.
Competed in a live, multi-team brand strategy simulation managing a car brand against the rest of the class. Controlled supply, pricing, and demand generation while running consumer research, competitor analysis, and quarterly strategy pivots to grow share and profitability.
Competed in a live, multi-team brand strategy simulation managing a car brand against the rest of the class. Controlled supply, pricing, and demand generation while running consumer research, competitor analysis, and quarterly strategy pivots to grow share and profitability.
Led a qualitative research project using focus groups and laddering interviews to surface what users actually value in music platforms. Translated insights into concrete recommendations for how streaming services should modernize and create new value.
Built a marketing and social strategy for an AI patent startup reaching B2B audiences. Created LinkedIn lead-gen content, identified PR and fundraising events, and developed the company website using Lovable.
Led a Digital Marketing course section as a trusted TA, delivering lectures and workshops on social media marketing to undergraduate students. Evaluated and graded projects across SEO, paid media, and social strategy, while organizing, tracking, and planning content to keep the course running smoothly.
Working with small businesses in the Portland area to grow engagement, awareness, and conversions through SEO and social strategy. Continuously monitor analytics to refine content and ads.
Ran multi-brand marketing — email campaigns, Google + Meta Ads, influencer marketing, and YouTube production. Lifted CTR, conversions, and subscribers for Natural Delight Dates and Spartan Mounts.
Coordinated with customers on tax documentation, organized and analyzed data in Excel, and rotated through departments to learn the business model end-to-end.
International, business-focused MBA covering innovation, strategy, and competition through case studies, group projects, and real-world consulting.
Consumer behavior, digital marketing, marketing analytics, business strategy, and economics. Led teams in case-study competitions.
“Ella joined Tangify as a Marketing Intern and stepped up in a big way while I was out on paternity leave. She took the reins on our content and social media — writing, editing, and publishing to LinkedIn with consistency and creativity, keeping our voice active and authentic during a critical time. She also supported growth strategy by researching pitch competitions, handling application submissions independently, and working closely with our CEO to shape founder-led messaging and thought leadership. Ella is reliable, thoughtful, and takes initiative — a great asset to any fast-paced startup team.”
“Ella interned at Pinch over the summer of 2023. She was eager to learn, ready to take on any challenge, and dedicated to her internship — punctual, organized, and ambitious. She worked on multiple client projects: writing copy, crafting marketing materials, producing social posts, and strategically publishing blogs and videos. She was a pleasure to work with, easy to train, and will be an excellent addition to any marketing department.”